How Video Content Marketing Can Improve the Performance of E-Businesses
Nowadays, average Internet users spend about 88% more time on websites with videos, and dedicate one third of all their online activity to watching videos. It is expected that the amount of time spent engaging and watching videos will increase as years go by. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While Businesses certainly have a lot to benefit from Video Content Marketing, we cannot overlook the fact that time and effort have to be invested in order to reap any meaningful benefits. Getting benefits from video marketing is not a mere matter of embedding a few YouTube videos into the webpage and hoping all goes well. Similar to other forms of content, significant investment in high quality video content, perseverance and patience in sharing the content across the web is needed. Without further ado, let’s dive into how video marketing can benefit your e-business.
Through video, you can prove the value of your content to popular search engines. When search engines assess how relevant your webpages to specific keywords, they do not only take text into account. Besides text, such engines also check other kinds of media you can offer its users. You can prove the value and richness of variety of your content to a search engine through a combination of text, images and videos. 80% of all Internet traffic at the moment can be attributed to video, hence why such engines are willing to rank websites based on their ability to provide users video content. Content strategists should ensure their video content is highly optimised for searches by doing research on video keywords and including them in each video’s meta tags.
Businesses can drive traffic back their websites by leveraging on third party sites and social platforms they use to host video content. Billions of hours of video get consumed on third party sites such as YouTube and Vimeo. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Therefore, businesses can increase the traffic acquisition and consequently their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, embedding URLs in video descriptions or channel information in third-party sites is a good way of earning qualified referral traffic.