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How Video Content Marketing Can Improve the Performance of E-Businesses

Nowadays, average Internet users spend about 88% more time on websites with videos, and dedicate one third of all their online activity to watching videos. It is expected that the amount of time spent engaging and watching videos will increase as years go by. Due to this trend, more businesses are trying to figure out how Video Content Marketing can benefit their performance. While Businesses certainly have a lot to benefit from Video Content Marketing, we cannot overlook the fact that time and effort have to be invested in order to reap any meaningful benefits. Getting benefits from video marketing is not a mere matter of embedding a few YouTube videos into the webpage and hoping all goes well. Similar to other forms of content, significant investment in high quality video content, perseverance and patience in sharing the content across the web is needed. Without further ado, let’s dive into how video marketing can benefit your e-business.

Through video, you can prove the value of your content to popular search engines. When search engines assess how relevant your webpages to specific keywords, they do not only take text into account. Besides text, such engines also check other kinds of media you can offer its users. You can prove the value and richness of variety of your content to a search engine through a combination of text, images and videos. 80% of all Internet traffic at the moment can be attributed to video, hence why such engines are willing to rank websites based on their ability to provide users video content. Content strategists should ensure their video content is highly optimised for searches by doing research on video keywords and including them in each video’s meta tags.

Businesses can drive traffic back their websites by leveraging on third party sites and social platforms they use to host video content. Billions of hours of video get consumed on third party sites such as YouTube and Vimeo. So long as businesses include their websites URLs in video descriptions and the channel name, these third-party sites present a good opportunity for exposure to new audiences. Therefore, businesses can increase the traffic acquisition and consequently their rankings. To maximise views on third party sites while driving traffic back to your website, you should give your audience compelling reasons for clicking on the URLs embedded in the video descriptions e.g. discount codes and special offers, free resources and extra information to add-on what was shared in the video. Additionally, embedding URLs in video descriptions or channel information in third-party sites is a good way of earning qualified referral traffic.

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Tips to Help in Picking the Top Car Detailing Company

At times you need to change the interior or the exterior of your vehicle. This means that you need a professional who can help with such services. Therefore, if you have a car which needs detailing, then it is time to hire the best car detailing company. You will get the experts who will offer the detailing services according to your needs. However, the auto detailing companies are many, and thus, picking the best one can be hard. Therefore, when you need the car detailing, you have to consider finding some tips for you to identify the best company for your car detailing needs.

Some companies have been committed to detailing one type of car, and thus you need to pick the best one for your needs. Hence, you need to consider whether you need the personal vehicle detailing services, some people need the bust detailing, others require the truck to be detailed and hence people have different needs. Thus, you have to contemplate on your needs for you to find the right car detailing. It helps because the company which can offer the car detailing the type of your vehicle, then you will get the services you need.

You need to consider viewing the past work of the company before you hire it for your detailing needs. You are interested with the car detailing outcome, and hence, the previous work is a concern for you. The company has provided the auto detailing services, which means that you can find the outcome of their past work. Therefore, you need to visit the portfolio of the company and view the images of their previous work. Most of the time they will record the before and after the detailing services and the transformation should be spectacular to ensure that if you trust it with your vehicle detailing services you will get the best outcome for your vehicle, and hence, you will be happy. Accordingly, the company you should choose for your car detailing services should have offered these services to the past clients, and the outcome was exceptional.

You have to ensure that you are hiring an experienced company to ensure the outcome would be excellent according to your needs. Therefore, you need to know how long the car detailing company has been providing the services. The company which has enough experience should have been into care detailing company for many years to ensure that the experts have had enough time to gain expertise in delivering the outcome the clients need. Hence, you have to work with a company whose care detailing services have been provided for more than five years. It helps because you can trust the firm to deliver the services you need exceptionally.

You will be charged for the car detailing services. Therefore, before you hire the car detailing company, you should have worked out your financial status and have a budget to work with for your needs. It helps because you get to compare how much several car detailing companies charge and find the reasonable charging one for your needs.

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