Swofford: August launch of ACC TV channel ‘on schedule’

Swofford: August launch of ACC TV channel ‘on schedule’

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GREENSBORO, N.C. (AP) — Atlantic Coast Conference commissioner John Swofford says “everything is on schedule” for the August launch of the league’s TV channel.

Speaking Monday at a regional Associated Press Sports Editors meeting, Swofford says a focus now is getting more distribution deals for TV providers to carry the ACC Network. He said the channel has “hit every mark” so far in securing those deals because the league is partnered with Disney-owned ESPN, with Swofford saying: “Mickey Mouse carries a lot of weight.”

The league hopes the channel’s launch helps it close a financial gap with its power-conference peers, which has only grown in recent years.


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